The Lucerne Story
Going beyond retail, Lucerne actively cultivates the culture of watch appreciation through its many events and exhibitions. It also has been publishing Lucerne Luxe, a magazine for watch enthusiasts, for nearly 20 years. As with art, watch appreciation has grown steadily in the Philippines. Lucerne aims to further contribute to the growing interest and knowledge by making available unique timepieces that are handcrafted by artisans all over the world.
Lucerne has diversified its portfolio to include other lifestyle products: Leica, the leading German camera and lens brand; Steinway & Sons, Germany’s premier piano brand; Santoni, an Italian bespoke shoe brand; Japanese optical chain Owndays; Danish jewelry brand Pandora; French wine storage pioneer EuroCave; and Baccarat, the centuries-old crystal manufacturer. The Lucerne Group also includes Chronos and L-Time Studio, which carry a range of watch brands catering to a broad market.