About Us

The Lucerne Story

Since 1982, Lucerne has grown to be the country’s premier purveyor of luxury Swiss watch brands. From a single store in Ali Mall, Lucerne has greatly expanded; now comprising five showrooms in Shangri-La Mall, Ayala Center Cebu, Solaire Resort & Casino, Okada Manila, L’Atelier Lucerne at the Shangri-La at The Fort. Lucerne also operates mono-brand boutiques such as Rolex, Patek Philippe, IWC, Tudor, Panerai, Jaeger-LeCoultre, Omega, Hublot, and Breitling.

Going beyond retail, Lucerne continues to cultivate the culture of watch appreciation through its various exhibitions and events. As with art, watch appreciation has grown steadily in the Philippines. Lucerne aims to further contribute to the growing interest and knowledge by making available unique timepieces that are handcrafted by artisans all over the world.

Lucerne has diversified its portfolio to include other lifestyle products: Leica, the leading German camera and lens brand; Steinway & Sons, Germany’s premier piano brand; Japanese optical chain Owndays; Danish jewelry brand Pandora; French wine storage pioneer EuroCave; and Baccarat, the centuries-old crystal manufacturer. The Lucerne Group also includes Chronos and L-Time Studio, which carry a range of watch brands catering to a broad market.

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