Lucerne Luxe | Luxury Watches Philippines | Swiss Watches | Rolex Philippines

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About Us

The Lucerne Story

Over the past 36 years, Lucerne has grown to be the country’s premier purveyor of luxury Swiss watch brands. From a single store in Ali Mall in 1982, Lucerne has greatly expanded, now comprising five showrooms in Glorietta 4, Shangri-La Mall, Ayala Center Cebu, Solaire Resort & Casino, and the latest, Shangri-La at The Fort. Lucerne also operates mono-brand boutiques such as Rolex, Patek Philippe, Audemars Piguet, IWC, Panerai, Jaeger-LeCoultre, Omega, Hublot, Chopard, and Breitling.

Going beyond retail, Lucerne actively cultivates the culture of watch appreciation through its many events and exhibitions. It also has been publishing Lucerne Luxe, a magazine for watch enthusiasts, for nearly 20 years. As with art, watch appreciation has grown steadily in the Philippines. Lucerne aims to further contribute to the growing interest and knowledge by making available unique timepieces that are handcrafted by artisans all over the world.

Lucerne has diversified its portfolio to include other lifestyle products: Leica, the leading German camera and lens brand; Steinway & Sons, Germany’s premier piano brand;  Santoni, an Italian bespoke shoe brand; Japanese optical chain Owndays; Danish jewelry brand Pandora; French wine storage pioneer EuroCave; and Baccarat, the centuries-old crystal manufacturer. The Lucerne Group also includes Chronos and L-Time Studio, which carry a range of watch brands catering to a broad market.


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