Baume et Mercier

The story of Baume & Mercier began in 1830 when the Baume brothers, Louis-Victor and Célestin, opened a clockmaking company in Les Bois, in Swiss Jura.

However, it was only when William Baume and Paul Mercier became associates in 1918 that they went on to lay the foundations for “Baume & Mercier” and the Brand’s vision of watchmaking began to crystallize. The pragmatic approach of William Baume, a brilliant, ingenious, avant-garde watchmaker, gave rise to the in-house Baumatic movement, the epitome of technical achievement in the service of the client. The inspiration of the aesthete Paul Mercier, a peerless salesman and art enthusiast, infused the Brand with the creativity that shaped its destiny. Since then, the Baume & Mercier DNA has upheld attention to design, a continual interaction between pragmatism and aesthetics, and a collective, collaborative approach.

To design a timepiece like an art object… It takes a visionary spirit with a love for shapes and volumes to conceive of ultra-slim pocket watches for men and jewelry watches for women to wear as rings or necklaces. Beginning in the 1920s, Paul Mercier, backed by the technical expertise of William Baume, captured the essence of the social progress of the times. The Brand’s inherent creativity and modernity have brought it resounding success, marking the signature look of Baume & Mercier that is still visible today.

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