Louis-Ulysse Chopard founded his own workshop in 1860 in Sonvillier, the Swiss Jura. Since 1963 Chopard is owned by the Scheufele family and its headquarters are located in Geneva. Internationally renowned for its watch and jewellery creations, the Group today employs over 2000 people worldwide. It is independent and vertically very integrated, controlling the entire process from design to distribution through 1200 points of sale and more than 160 dedicated boutiques.

Chopard is a faithful partner of the Cannes Film Festival as well as classic racing events, such as the Mille Miglia in Italy and the Grand- Prix de Monaco Historique. The Maison is also the official timing partner of Porsche Motorspon.

According to its fundamental values, Chopard launched in 2013 The Journey to Sustainable Luxury: a multi-year programme deepening its engagement in sustainable luxury, by sourcing from businesses that are demonstrably committed to responsible, ethical, social and environmental practices. At Baselworld 2018, the Maison announced its commitment to use 100% ethical gold for its watch and jewellery products.

For more information, we invite you to discover the world of Chopard at:

Happiness Magalog

Now available in digital form. Click the link below to explore



Features, Interviews, and News from Lucerne Luxe Magazine

Chopard Stars in Crash Landing On You

Chopard Stars in Crash Landing On You

South Korean actors Hyun-Bin and Son Ye-jin captured the hearts of many through the hit South Korean television series Crash Landing On You.
Chopard & Sustainability

Chopard & Sustainability

In today’s world, nobody can remain indifferent to the big questions and challenges of the Earth and Humanity. We are all responsible and should contribute to the best of our ability.
View All Articles


tudor patek